We produce scroll stopping ads that captivate attention and drive revenue.

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Why did our agency achieve significantly better results for brands than their previous partners?

What did we do differently that their previous agencies didn't?

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It all boils down to our unique approach, particularly in how we prioritize and harness the power of creative.

We understood and acted on the importance of creative.

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In a landscape where Meta reports that a staggering 56% of bidding outcomes hinge on creative, we recognized early on that quality and quantity of creative assets are paramount for success. This understanding propelled us to prioritize creative like never before, setting us apart from the competition.

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Our strategy begins with a meticulous analysis of existing creatives and data, a step often overlooked by other agencies.

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Framework

We delve deep into:

- What is working? Hooks, media types (static, GIF, video etc), placements etc.
- Why is it working? What angles are resonating, and what is most profitable.

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From identifying successful hooks to discerning profitable media types and placements, we leave no stone unturned in uncovering the winning formula for each ad account.

Truth is most accounts we inherit have ZERO testing process in place and as a result ZERO idea whats really moving the needle - effectively leaving them shooting in the dark. We remedy this by implementing a rigorous testing framework designed to shed light on what truly moves the needle.

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Here's a glimpse into our process:

1. Hypothesis Formulation: We start by crafting educated hypotheses about the angles and media types that are likely to yield success based on our initial analysis.
2. Test Implementation: We then set up comprehensive tests and feedback loops, allowing us to gather real-time data and insights.
3. Results Analysis: Armed with a wealth of data, we analyze the results of our tests. We identify top performers, pinpoint what's driving success, and glean valuable insights to inform our next steps. We pay particular attention to the following:
   
   1. Click through rate   
   2. Thumb stop rate    
   3. Hold rate

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NOTE: Be very careful when analysing results, if an ad has a very high CTR, but low TSR, it could have potential to be a winner simply by changing the hook and improving the TSR.   

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