We work with our brands to develop, formulate and test winning offers for both new and existing customers.

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Unlocking Success in Direct-to-Consumer Marketing: Mastering the Art of Irresistible Offers.

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In the realm of marketing, one principle reigns supreme: the offer is king.

Nowhere is this truer than in the dynamic landscape of Direct-to-Consumer (DTC) marketing. Crafting an enticing offer isn't just about driving sales; it's about creating a compelling value proposition that resonates with your audience, mitigates their purchasing apprehensions, and maximizes profitability for your brand.

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So, what makes a good offer?

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First and foremost, it's about delivering undeniable value for your customers.

Your offer should leave them feeling like they've struck gold, receiving far more than they've invested. Make them feel stupid for saying no.

Also, a well-crafted offer acts as a safety net, minimizing any doubts or hesitations they might have about making a purchase.

And let's not forget its pivotal role in boosting your brand's bottom line, driving profitability to new heights.

new customer offers

Here's the secret sauce: focus on elevating your Average Order Value (AOV).

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By increasing the profit margin per unit sold, you not only enhance revenue per transaction but also amplify overall profitability. The key lies in incentivizing customers to add more to their carts, enticing them with irresistible deals that encourage bulk purchases.

Consider these tried-and-tested strategies:

👉 "Buy X, Get X Free Gifts"
👉 "Buy Two, Get One Free"
👉 "Enjoy 30% Off on Orders Over $XXX"

This all comes down to CAC, its way easier to boost AOV by 30% than it is to cut CAC by 30%, but the truth is a good offer can do BOTH, contributing to your profit margin from both sides.

In essence, reward your customers for spending more.

existing customer offers

With existing customers, you want to increase LTV in the most efficient way, with the lowest barrier to entry possible.

They've tried your product, and if they're coming back again, it means they liked it, so how do we maximise this?
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For brands with a subscription nature, a blanket discount works really nicely, and will be a great cashflow cushion knowing every month you have X amount of profit contribution to play with.

For brands without, try stacking products that compliment your hero product.

risk reversal

Elevate your offer game by introducing a 90-day money-back guarantee. By instilling confidence in your product and offering reassurance, you'll witness a remarkable surge in conversion rates, perhaps even a 10-20% uptick.

And don't fret over a nominal refund rate of 1-2%; with a stellar product, most customers won't even think to claim it.

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